Apple's Marketing Strategy of New Product : Inner Circle of Steve Jobs

All company should have knowledge about marketing strategy of the Apple which one is the one of the most leading company over the world. Apple's marketing for selling new product such as iPad divided in three phases & works like this :

Phase 1 : Steve Jobs announce about this new product in an "invite-only" events a week before product is actually due for shipping.

Phase 2 : Apple sends the review to selected people group which known as Inner Circle of Steve Jobs. This selected person will secretly test this new product and on pre-decided date push out product review online.

Phase 3 : Consumers can now buy the product. That’s the day when you see long queues of people camping outside the Apple retail stores.

Apple's new product iPad is still on Phase II - by seeing the first review of this Apple iPad everyone impressed by it. So this way Apple sells their new products and all competers having knowledge about all rival strategy.

As I told about Inner circle in Phase 2, if you compare this Inner circle with other Apple's product then there be the major change in it. for the first time, they’ve sent review units to at least one person who is a popular blogger but not part of the mainstream media.

Here the name of the all 10 people clockwise :

• The Wall Street Journal (Walt Mossberg)
• The New York Times (David Pogue)
• USA Today (Jefferson Graham & Edward Baig)
• Boing Boing (Xeni Jardin)
• Omar Wasow
• TIME (Stephen Fry)
• PC Magazine (Tim Gideon)
• ABC News (Neal Karlinsky)
• Houston Chronicle (Bob LeVitus & Dwight Silverman)
• Chicago Sun Times (Andy Ihnatko)

Though AOL’s Engadget and Gawker’s Gizmodo which are the biggest gadget sites in the world and they probably draw more eyeballs that most mainstream websites put together but they’re not part of the Jobs’ circle yet.